MISTRAL / Shopping JK São Paulo / Studio ArthurCasas
We had to conceive a space that would showcase the wine in a recreational way, justifying the physical presence of the client, attracting both new customers and connoisseurs.
The 100 square meters store is relatively small for the extent of the program: sales space, cellar, storage, interactive gallery, reading room and wine tasting. Adopting the curve seemed like the natural solution to integrate this multiplicity of spaces and evoke the sensorial perceptions of the wine.
We aimed to invite the customer to discover the unique content of each bottle. The curve creates a path where the spaces appear gradually. Suspended bottles follow the organic shape, formed by a backlight topped by a wood lath, giving the store an elegant and discrete atmosphere. A mirrored glass stripe hides several screens that are lit through the touch of white bottles placed in each wine section.